¡Y Mas!

Miscellany for your perusing pleasure.

Built to Error front cover and title page
Built to Error back cover and page spread with maps

Built to Error

Client
Passion project

Year
2018

Work
Design research, content writing, layout design, illustration

Typefaces
Headline and body –Alternate Gothic No. 3 Subhead – Pauline Oblique

What are the implications of the things we create?

Spanning manufacturing, cartography, technology and more, Built To Error investigates the inherit biases embedded in the things we use on a daily basis. Can a typeface or emoji be racist? How is automobile design and medicine hurting women? And how can we do better?

Built To Error is a testament and reminder of creators' responsibility to users, and to society overall. Read a digital version here.

Natural Calm box packaging
Natural Calm packet packaging

NATURAL CALM SUPPLEMENT

Client
Conceptual project

Year
Circa 2017

Work
Packaging design, copywriting, custom type, illustration

Typefaces
Copy – Museo Sans Round
Logomark – Nunito Bold (modified)

The mind can be a stressful place. Endless emails, notifications, and interruptions jockey for position in the limited real estate of your mind space. Your wellbeing is valuable—treat it as such with awareness and self-care.

Natural Calm is a supplement including magnesium, known for its calming properties. The powder is best added to warm water for a fizzy, soothing beverage.

The type in the logo is customized with appealing rounded edges. The lotus flower and the type reflected in the water embody the serene still of a quiet mind. The packaging paper is soft and smooth for additional sensory comfort. “Calm tips” on packaging tops provide gentle nudges towards greater well-being.

Calm tip: there is always time to breathe.

Crawfish boil event coozie
Crawfish boil event invite

CRAWFISH BOIL INVITATION

Work
Print design, copywriting, illustration

Typefaces
Display – Gastromond
Copy – Futura PT

Client
Personal commission by Joshua Hughes

Year
2018

An unassuming Texas town…
a thirtieth birthday…
a wild man and his posse…
with license to peel.

You’ve received a postcard in the mail, a ticket to intrigue and anticipatory delight. Inspired by the literature and style of pulp fiction magazines from the first half of the 20th century. Featuring custom illustrations and bold, voluptuous type. No mudbugs were harmed in the making of this invite.

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