Capital Metro
Work
Visual identity systems, internal & external communications, event promotions
Year
2020–22
Deliverables
Print advertisements, large-format signage, social media graphics, illustration, swag
Main Typefaces
CapMetro – URW Din
Project Connect – Paralucent
Over my time working with CapMetro, I supported and enhanced the visual identities of Project Connect, Pickup by CapMetro, MetroRail and MetroRapid, all within the CapMetro brand. Each transit service utilizes their own unique system maps, which I improved upon while incorporating them into postcards and at-stop posters.
I designed promotions for CapMetro’s Project Connect campaign over the course of the pandemic. I designed much of the signage for the 2022 McKalla Station groundbreaking at Q2 Stadium. For community feedback on Project Connect, I coordinated multilingual print ads, postcard invites, and social media for Zoom-based and socially distanced community meetings. I also produced placards inside transit vehicles for general awareness.
I created unique logos and illustrations for MetroMusic, a program to bring local musicians to transit stations for live entertainment. I also created infographics and promotional products for Pickup.
I loved working with the CapMetro team and hope to showcase new collaborations with them soon.
Photo credits: Zach Brigham, except for social media sign by Weston Carls and Pickup pole sign by me. Photos in print & digital ads by Brio Photography.
Project Connect
